Fed Looks at Fair Lending Implications of Targeted Internet Marketing
Internet algorithms can seem almost magical in how precisely they can target segmented populations. But what happens when they shut out protected groups? "By enabling advertisers (or the technology companies they rely on) to curate information for consumers based on detailed data about them, including habits, preferences, financial patterns, and where they live, there is a risk that this curation may result in digital redlining or steering," warns this Fed Reserve official. [1/15/20]
